Oxdog was founded in 2011 in Piteå by the entrepreneur Joachim Bergströmand the floorball legends Marko Sompa and Mattias Ekund. The brand quickly became a large sports company associated with innovatively created floorball products. Starting in 2022, Oxdog is investing heavily not only in the Swedish market but also the international one by sponsoring Team Europe padel coach Ramiro Choya. Their innovations and unique patents will not be revealed, but the rackets will be available from September 2022.
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